Everything you need to discover customer-centered opportunities that grow the business

Access the same proven frameworks we use to generate high-impact opportunities at Google, Home Depot, Mailchimp, and Rosetta Stone.

Unlock Lifetime Access for $247

The Problem Framing Toolkit has helped 1,848 product leaders discover their company’s next big win

“Your toolkits helped us focus on the right problems, significantly improving the efficacy of our discovery process.”

Zach P.

“This toolkit helped my team actually understand the problem we were trying to solve and how it fits into our business strategy.

Becca B.

“This toolkit should be chapter 1 of the Sprint book. The templates and your expert tips helped me confidently innovate with my teams.”

Danny C.

"You guys did an amazing job gathering all of these discovery tools in one easy-to-use resource."

Beth H.

What's inside

You're getting a complete system of battle-tested tools, and templates, plus coaching to ensure your success

Digital Templates - Problem Framing Toolkit (New Haircut)

4 Digital Templates

  • Save hundreds of hours with ready-to-use templates that we’ve built and refined for you

  • Customize the templates to suit your needs

  • Duplicate and re-use as needed

  • Work inside of your favorite collaboration tools - Miro and Mural

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17 Coaching Videos

  • Receive step-by-step walkthroughs for each part of the Problem Framing process
  • Feel confident and prepared to lead problem framing
  • Learn from Product Strategists who lead this process inside Google, Amazon, Nike, and many others
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Facilitator Guide - Problem Framing Toolkit (New Haircut)

58-page Facilitator Guide

  • Feel fully prepared with detailed instructions, tips, examples, and more

  • Pair the coaching videos with this comprehensive playbook

  • Be seen as a strategic leader by facilitating problem framing like a seasoned expert

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Presentation Deck - Problem Framing Toolkit (New Haircut)

73-slide Team Presentation Deck

  • Help the team trust the process (and you) with slides that explain they need to know

  • Eliminate team confusion with instructions and helpful examples

  • Get full participation with your fully-committed team

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Success Guarantee - Problem Framing Toolkit (New Haircut)

Toolkit Success Guarantee

If your discovery doesn’t improve we’ll:

  • Work with you one-on-one to ensure your success or

  • Offer you a 100% refund on your purchase

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Rob Draper - Papa Johns

Papa Johns Pizza

Success Story

"My team and I used your toolkit to discover a massive new opportunity for Papa John's which netted us 10,000X ROI on our purchase. Unreal!"

- Rob Draper, Head of Product

Access the Problem Framing Toolkit instantly

✓ 4 Digital Templates
✓ 17 Coaching Videos
✓ 58-page Facilitator Guide
✓ 73-slide Presentation Deck
✓ 3 Live Toolkit Coaching Calls
Plus:
✓ Unlimited Email & Chat Support
✓ 11 Additionally Curated Resources
✓ 2 Workshop Agenda
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Complete toolkit breakdown

Take a tour of the toolkit

FAQs

Will framing and this toolkit work for me?

Yes! Thanks to our toolkit, hundreds of product leaders in all sorts of companies and industries have had success with problem framing. You’ll receive everything needed, including live coaching from our team, to guarantee your success. We’ve got you covered!

Who is the toolkit for?

Product leaders and ICs responsible for product development that drives business growth. Typically working within Product Managment, Product Design, UX Design, UX Reserach, R&D, Innovation, or Strategy.

What kinds of projects is this for?

Problem Framing helps to discover, prioritize, and reframe business opportunities that solve critical customer needs. Problem Framing works regardless of your industry, environment, team, existing processes. Our toolkit has been used to discover high-impact opportunities inside Google, Amazon, Home Depot, Rosetta Stone, and startups alike.

How will I access the materials?

Upon checkout, you'll receive immediate, lifetime access to your private, secure dashboard of all toolkit resources. You'll be able to stream the instructional videos. The templates, facilitator's guide, presentation deck, and everything else can be downloaded to your computer.

Are there any additional fees?

No. You pay a one-time fee to unlock full access to all of the toolkit content.

When should framing be done?

Framing happens early on, when you're first evaluating a problem space. It's used to identify critical opportunities that align with company vision and strategy. However you can also use framing to define your vision and strategy.

Should we complete research first?

It depends. Problem Framing and research go hand-in-hand. If you’re using framing for net new innovation, you may want to perform some research to help focus on the problems you consider during framing. Alternatively, you can do your framing to help determine what research you need to complete.

Can I use this to prepare for a design sprint?

Yes! Sprints are great for testing solutions to problems. Framing helps to make sure you're sprinting on the right problem! For the ultimate 1-2 combo, pair this toolkit with the Design Sprint Toolkit.

Can I use this for remote teams?

Yes! The world is more remote and distributed than ever before. That shouldn't get in the way of your team's ability to innovate. This toolkit works whether your team is fully remote, in-person, or a mix of the two (hybrid).

Can I share the toolkit with others?

The toolkit is intended to be used for your team projects. If you have team members looking to do the same for their projects, they should purchase their own copy. The toolkit is copyright protected from being publicly shared, repurposed, or resold.

What if I have more questions?

Fire away! Email us at start@newhaircut.com.
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